Facebook is for Sharing, Not Storing

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When was the last time you held an actual photo album or actual prints of photographs in your hands? Maybe you look back at older photographs only when Facebook’s TimeHop app reminds you of a pic from five years ago. If so, you may be risking your visual history.

Facebook is a great way to share photos with friends and family around the world. You get to enjoy their comments and the affirmation of their likes. But using Facebook as storage for your photos is not a good plan. Here’s why.

Some people treat Facebook as their photo album archive. They delete the originals from their devices or digital camera when they need more space. But Facebook compresses images for faster download. It satisfies impatient social media users, which means photo quality suffers. If you wanted to print those photos in the future, they wouldn’t look as good as the originals.

That’s not the only drawback. When you trust Facebook with all your photos, you’re letting a company control your visual archive. It’s hard to imagine, given Facebook’s reach today, but what happens to your photos if the company goes defunct? We don’t know. The people who were keeping their photos on Myspace in 2006 might have an idea.

The younger crowd is already moving onto other social platforms. Plus, Facebook’s growth rate in North America and Europe is slowing. Those daily active users are the primary source of revenue. So, you know Mark Zuckerberg is in some meetings about that.

Even if Facebook continues as the business behemoth it is today, we don’t know what policy changes it might make. It could change its terms of service whenever it wanted (if you even read those in the first place). Users have no guarantee for how long Facebook will store their images or any type of content.

Keep in mind also that many of the photos showing up in your timeline are actually taken by friends. Facebook provides an entire album of other people’s photos when they’ve tagged you, but if they decided to untag you or remove it, that photo would be gone.

Finally, there’s also the risk of your account getting shut down or hacked. You’ve probably had friends warn you not to accept any new friend requests from them because they’ve been compromised. You wouldn’t want a thief to steal all your photo albums. Similarly, you don’t want a cybercriminal to gain access to all your images.

Our Recommendation

Just as with data, we recommend you have a “3-2-1” backup system for your digital photographs. This means having three copies of the photos you care about. You don’t need to back up the blurry ones if you don’t want to.

You might keep one copy on the original device, but you’d have two other copies of the high-quality, uncompressed, original image as well. One might be kept on an external storage device such as a USB thumb drive, and the other you could upload to cloud storage.

The cloud backup gives you access to the photos from any device in any location. So, if a flood, hurricane, or fire devastates your home, and you lose your device and the USB thumb drive, you still have a backup. Your Facebook photos and videos are just there to be shared with friends and family.

Not sure where or how to safely store your photos and videos? We can help! Our experts may even become new Facebook friends. Then we can all like each other’s photos with the peace of mind that the original photos aren’t going anywhere.

Recovery Test Your Data Backups

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Most businesses are aware of the need for data backup. Without it they risk losing important files in the event of a hard drive failure or cyberattack. Yet having a backup in place isn’t enough: it’s important also to test that backup. Ensure that you are able to restore that essential data when you need it.

The many reasons to establish data backups include:

  • protecting against natural or man-made disasters (including hacker or insider attack);
  • ensuring compliance with tax, financial, and other industry standards;
  • preserving relationships with clients;
  • reducing downtime;
  • improving productivity;
  • establishing credibility with customers, investors, and employees.

We recommend backing up in three places. You might have one on a local, on-site computer. You’d also have a backup on a remote device and another in the cloud. The cloud option gives you the most flexibility. It can be accessed from anywhere, regardless of conditions in your particular environment.

Yet while many people know they need backups, too few do recovery tests. The worst time to find out there’s a problem with your backup solution is when you need it the most.

Testing Data Backups

Regular data backups can offer peace of mind, but you’ll really know you are ready to go if you regularly test your ability to recover your system from a backup.

Testing your backup lets you verify the necessary data is available for recovery. Plus, testing helps you learn how to actually implement recovery following a data loss. If a backup test fails, you can take the steps needed to ensure you don’t actually lose valuable information. Otherwise, you’re throwing money at storage space and backup services that are no help, and you’ll find out too late.

Regular monitoring helps you keep track of any software or hardware changes that may have an impact on data backups. Via testing, you might also learn some staff members are storing data somewhere that isn’t being backed up, and you can now intervene with those employees or extend your backup protocols to prevent that data getting lost.

Scheduling data backup tests can also help you to identify a misconfiguration in the backup software or ways in which you’re not adequately addressing your backup needs. For instance, you might not have set up a complete backup in the first place. This might mean you’re backing up the data but not the settings. Most backup software will send error messages if there was an issue backing up. Still, they’re easy for an overworked IT team to miss.

Actively testing backups allows the business to confirm fallback data accuracy and effectiveness. Additionally, you’ll be able to gauge:

  • how long it takes to perform the backup;
  • any issues that arise during recovery;
  • what steps need to be taken to address those problems.

All of this is something you want to consider proactively. Some people say they work best under pressure, but most of us think more clearly and perform better if not in the midst of a data catastrophe.

A managed service provider can help your business with data backup and recovery testing. Our IT experts can monitor for failures and make any changes needed to get the backup running properly again. You’ll be glad you did recovery testing in advance when things run smoother and quicker in the midst of your disaster recovery.

Give us a call at (515)422-1995 to correct your backups, make sure they are working the way you want to, and set up regular backup restore tests.

Should You Pay for a Ransomware Attack?

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Getting hit with a ransomware attack is never fun, your files get encrypted by cybercriminals and you’re left having to decide: should we pay to get them back? It’s a scene that’s played out across the world with 70% of businesses saying ‘yes’ in 2016 alone.

Personally, I don’t recommend paying a ransom. It encourages the criminals to keep doing what they are doing. However, as a small business owner, I could definitely see the desire to pay the ransom, get my files back, and make this all go away. I am adamant with all of my clients to have a good offsite backup just as we do. Not all have chosen to go that direction, but hopefully, you do, as it is just a matter of time before it is needed. Now, should you pay the baddies? Here’s what to consider.

Do you trust them?

Besides the fact that they’re criminals holding your data hostage, how confident are you that they’ll send the decryption key? Most attackers demand you send the payment via untraceable cryptocurrency, so you have no recourse if they take it and run. You’re also equally trapped if they decide they asked too little and come back with increasingly higher demands. If they do send the decryption key, be aware they still have access to your systems and can hit you again at any time until your network is disinfected by experts. Businesses don’t exactly want their breach publicized either, so many don’t admit to paying the ransom, whether it went to plan or otherwise.

Can you manage the impact?

Best case scenario, you can wipe the affected drives and restore from a clean backup without paying the ransom. You might even decide the encrypted files aren’t that important and simply let them go, or even wipe a whole laptop or workstation. On the other hand, if your data management comes under any special regulations, like health or legal, you may find the attack has a much wider, more intense impact. The attacker will usually give you a countdown to motivate a payment, with a threat of deletion when it hits zero. If the data isn’t that valuable, or you have confirmed backups, this urgency has no effect.

How much do they want?

Cybercriminals rarely send out global attacks with set amounts, instead, they prefer to customize the ransom based on how much they think you can pay. Large corporations and hospitals are hit with very high demands, while small business demands are more modest. They may be criminals, but they’re smart people who know your financial limits. They’ll also consider how much similar businesses have paid and how quickly, then expect you to follow suit.

Are your backups good?

Many businesses are discovering too late that their backup systems aren’t robust enough to withstand this type of attack. Either they’ve become infected too, they weren’t up-to-date, or they backed up the wrong data. It’s worth doing some quick checks on your backup processes as even if you have to take the system down for a day as you recover, you’re still light years ahead of those without them.

What’s your policy?

More and more often, businesses are adding ransomware to their disaster recovery plans and having predefined actions mapped out. Seemingly simple inclusions like who has final say over the payment decision can stop chaos in its tracks. Employees and management alike can then approach the situation calmly, ready to make the best decisions for the business.

Stay safe in the first place

Ransomware is showing no signs of slowing down. As more businesses keep them funded the cybercriminals are steadily launching new attacks and making it their full-time job. Most attacks come via phishing emails – those emails that trick employees into clicking a link – and they can be extremely convincing. While training helps people spot them, it’s no guarantee. We recommend using business-class spam filters to catch these types of emails before they land in your employee inboxes so that triggering a ransomware attack becomes something that happens to other businesses, not yours.

How to Survive A Hard Drive Crash: What You Can Do Today

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There’s been a massive digitization of the population, which despite keeping everyone entertained and connected, comes with one gaping flaw – a hard drive crash could wipe out your data in an instant. Nobody’s immune, even grandparents routinely rock the latest smartphones and post on Facebook. Nearly all schoolwork is done on computers or tablets, ebook sales far outstrip their paper cousins, and photo printing is a rarity. Unless there’s a physical requirement like putting a photo into a frame, all our data is staying digital. People’s entire lives, their memories, and work are on personal hard drives, yet a large majority of households have no backups.

If you’ve ever lost your data or had your computer stolen, you know the panic and rage that follows…turning the house upside down, hoping desperately to find that USB stick that maybe your data was copied to, once upon a time…before collapsing onto the couch as it sinks in: there’s nothing left.

While hopefully your hard drive is still in good shape, surprise failures do happen. The mechanics don’t last forever, and even brand-new drives can be blitzed by a power surge. Theft is always a risk, as is user error like deleting files accidentally or even getting hit by a nasty virus that destroys or holds your files for ransom. That last one is tricky. Most households are using apps like Dropbox, iCloud or OneDrive as their backup, thinking if their hard drive crashes or gets stolen, they’ll just download the files from there. Unfortunately, those very handy apps are no help if you’ve been hit with ransomware. Almost instantly as the malware encrypts your local files until you pay up, those sync apps upload the infected versions – for your convenience. Older, safe versions of the files no longer exist, because these apps are designed to give a constant mirror of your drive, not a backup.

Stop for a moment and think about what you’d lose right now if your hard drive failed. What’s on there? Household management files like tax info, warranties you’ve scanned in, photos of your children or grandchildren, videos of first steps and school plays, maybe even your wedding video? While some losses are merely inconvenient, like recreating your budget or rebuilding your recipe collection, other losses are heartbreaking. It’s not a feeling we’d wish on anyone!

What You Can Do

Backing up at home used to be something only tech geeks did, but like everything cool, it’s gone mainstream. We recommend a 3-2-1 approach: 3 copies of your data, with 2 local at your home and 1 offsite.

Typically, this means keeping your regular hard drive where your data is now, one copy of precious files on a backup USB drive, and one that automatically uploads to the secure cloud as you add new files. That way, the USB drive protects your data if your computer dies, and the cloud copy protects you if something happens to the computer and your USB drives, like fire, flood or theft. It’s a good idea to make sure you unplug that backup USB drive afterward and pop it into a drawer, as connected devices can easily become infected during an attack or stolen during a break-in.

Two of these methods require you to actually pay attention, which is where many households struggle. It’s a rare home where someone takes the time to sit down each week and carefully run a backup. Not that it’s tricky, but unless you’re one of those cool geeks it’s pretty boring and not a high priority after a long day! That’s why we recommend a cloud backup solution or letting us take care of it remotely.

Are You Backing Up the Right Way?

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The 31st of March is World Backup day and it’s a great time to put a backup in place. Businesses are losing huge amounts of data every day, purely because ‘backing up’ is stuck at the bottom of their to-do list. So this is your reminder, that even if you only do this once a year when the calendar tells you to, it’s time to flip that to-do list and make it happen! But how? What’s the easiest, most effective way for your business to backup?

You’ve probably heard of file backup by a number of names: Cloud Sync, Cloud Backup or Cloud Storage. They’re all similar enough to be confusing and meaningless enough to be anything. Here’s what they mean and which one you need today.

Cloud Sync

Google Drive, Dropbox, iCloud, etc are services that sync up with a single folder on your computer. They mirror it. When a file changes in one, the sync service rushes to change it on your computer too, so they are always the same. Cloud Sync services are hugely flexible for remote employees, or even those squeezing in a few quick tasks while riding the train to work. They’re ridiculously easy to use, require no training, and the free tiers are enough for most individuals. This all sounds amazing, right? Except…when things go wrong, they go wrong big time. Accidentally deleting a file means it disappears from the Cloud Sync drive – almost immediately. Overwriting a file does the same thing, and if an employee makes edits to the wrong file, then those edits are there to stay. If disaster strikes and your local copy becomes corrupted (or ransomed), well you guessed it, the corruption is uploaded too. While some Cloud Sync services now offer a 30-day backup option, you may not notice the file was missing within this time and even if you do, restoring multiple old versions of files is VERY time-consuming.

Cloud Sync services are fantastic for productivity and accessing files on the go, but they simply can’t be relied on as your backup tech.

Cloud Storage

Amazon S3, Microsoft Azure, etc are massive buildings full of storage drives that work just like your local hard drive, except you access them securely via the internet. In fact, when you use a cloud sync app like Dropbox, they’re actually sending your data to one of these locations. While the sync services have a constant back and forth connection between the storage center and your folder, and as explained above aren’t good for backup, you have another option. You can access cloud storage on a per/GB basis yourself and upload your entire backup as desired. It won’t update with changes on your local network, but it will be safe from disaster. When you need to retrieve a file, you simply login and download it.

Your backed up data is secure, protected against disaster, and always available to you. However, because it relies on you/your employee to handle the backup plan and manually take care of the uploads, this is a high-risk solution. Unless your employee is scouring your network each day/week/month for changes to files and uploading them with fervent dedication, chances are this plan won’t work. We recommend an automated or outsourced solution so you can get on with business AND be protected.

Cloud Backup

Mozy, Carbonite, Backblaze backup, Crashplan, or our custom monitored Managed Online Backup may or may not be names you’ve heard before, but they work in the background to monitor changes to files on your computer or network and make sure you’re backed up. You can roll back individual files or whole drives, and even select from earlier backups, not just one. Like sync services, they use cloud storage centers with extra-high security and redundancy so that your data is always there when you need it. Even better, neither you nor your employees need to worry about when it was last done.

The One You Need

Let’s take a moment to talk planning. We recommend starting with the 3-2-1 strategy. This means having 3 copies in total, 2 of them locally such as on your computer (the working copy), an external drive (the easy-to-reach backup copy), and another offsite in the cloud (in case something catastrophic happens). Using this strategy keeps your business operating when data disasters occur and is an investment in your uptime. We can help get you set up with the 3-2-1 method, including selecting the best cloud service for your needs. If you’re looking for a more scalable, cost-effective solution that gives the utmost peace of mind, ask about our managed backups service.

How to Maintain Your Computer (Without Lifting a Finger!)

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For a device that’s supposed to make life easier, computers sure do involve a lot of work! There’s so much to keep track of that it’s no wonder most people push ahead and forget the routine maintenance until something breaks. Of course, the problem with being reactive is the damage is already done. Photos and files get lost forever in a crash, and information gets stolen in a hack…by then it’s far too late. It’s a bit like closing the gate after the horses have already fled. This is where proactive people come out on top. Thousands upon thousands of homes around the world are using managed services to put computer problems firmly behind them. It’s a done-for-you maintenance program we offer, and here’s why it’s the best choice.

You’re always up to date. It seems like every second day there’s some new and urgent update waiting to be installed. Whether they’re patching security flaws or adding new features, they seem endless. Sometimes, it goes beyond inconvenient, it gets overwhelming! Even if they do install automatically, they tend to do it at the worst possible moment, leaving you to wait up to 30 minutes when all you wanted to do was quickly check your email. Using our special managed services software, we can make sure your computer’s updates are all finished and done – before you sit down to use it. As part of our service, we also make sure all updates are compatible not just with your hardware, but also with your other software. After all, updates are supposed to make your experience more secure and more enjoyable!

You’ve got super anti-virus. The best anti-virus is the one that’s up-to-date and running, yet you’d be surprised how many people switch it off or never let it update. While you might be in the habit of scanning files and browsing safely, others in your home might not have the same priorities. Having managed services ensures your anti-virus is always running and dealing with any viruses it finds. As soon as a new virus becomes known, we make sure your system is actively protected against it. We also monitor for cyber-attacks and can alert you before they become a problem.

Your hardware stays healthy. While a reactive person is always suddenly stuck without a computer when hardware fails, proactive people with managed services have already had the problem fixed. Our special software monitors the health of your hardware, eg, your hard drive, looking for early warning signs of failure. If detected, we can let you know in advance. This means you’re able to get it repaired at your convenience, making sure no files are lost and no other hardware is damaged in a domino failure.

You never miss a backup. The worst part of a crash or hack isn’t the financial cost, it’s losing your files forever. Many people have their entire collection of photos stored on their computer, plus important family files, most of which can never be replaced or recreated. Whether it’s a report just created, a recipe handed down for generations or a novel you’ve been working on for longer than you’d care to admit, managed services ensure your backup is working correctly. Backed up files are ready to go when you are, and losing files to corruption, failure or theft is a thing of the past.

Support is a phone call away. Just got a new printer and it won’t play nice? Got a weird error popping up? Your laptop won’t talk to the Wi-Fi? Our remote support team can help with whatever technology issue has been bugging you and wasting your time. No nonsense advice is just a phone call away, and our team can remotely connect to diagnose and fix many problems. This means you can likely skip the cord shuffle and carting your computer into the shop, and still get your most pressing computer issues fixed.

You’re always optimized. Whether your computer is actively playing up or not, our monitoring service can keep in touch with your event logs, services and processes and look out for anything that needs correction. This means we’re effectively stopping problems before they get to you, making sure that when you sit down to use your computer, it’s doing exactly what you want.

What to Do if Your Hard Drive Fails

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If your hard drive is going bad, chances are strange things are happening and you’re a little panicked. It’s where you put your digital memories, your household files and maybe that thesis you’ve been working on for months. As far as you’re concerned, that hard drive IS the computer and failure is not an option. Perhaps it was overheated, knocked around or came from the factory with a flaw.

Sorry to say, but eventually all hard drives will fail, even external hard drives and USB flash drives. So how do you know if it’s definitely the drive and what should you do?

Start by watching for these signs:

Your computer slowing down: Because most hard drives contain moving parts, the slower it gets, the slower your computer gets. It’s a bit like a record player, with spinning plates and a needle whipping from side to side. Your hard drive may eventually take longer to spin up and longer to retrieve files, which will have an impact on everything from booting up to playing games.

Blue screen of death: A classic Windows error, this is when your computer locks up to only show a blue screen with an error code, which while it does mean something specific has gone wrong, can always be translated loosely to ‘nope, not today’. The more often your computer does this, the more severe the problem is.

Not booting up: During the initial bootup stage, your computer is loading a program stored on the hard drive – it’s your operating system. If some of the files have a problem or can’t be found, Windows won’t boot. Errors vary, but the outcome is the same.

Corrupted files: Sometimes a file won’t open because the computer says it is corrupted. Some essential pieces of the file are missing, and unlike a book where a missing page is only inconvenient, it’s a deal breaker for computer files.

Noises: You’re familiar with the normal noises your computer makes, but as the hard drive fails the noises can change. You might hear clicking, grinding or even a sci-fi phaser noise. Noises will get louder or speed up during heavy file access.

What do you do?

Whenever something is clearly wrong, the key is to stop and turn your computer off. Continued use or attempts to start the computer can result in more data loss. Even if you don’t have a backup yet, turn it off now because the large task of backing up can cause extra strain on an already delicate hard drive. It’s tempting to hurry and try to get a quick copy of your files, but in these cases, it’s not about time – it’s about the extra spinning, scratching, warping and electrical charge, all dissolving your precious data with each access.

Is this preventable?

In short, no. Like I said earlier, all hard drives eventually fail. BUT, you can do a few things to help prolong the life of your hard drive.

–Keep your computer cool. Heat is the #1 killer of electronics. So, keep the computer dusted out and the vents clear to allow adequate airflow to the components in question.

–Minimize mechanical shock to your computer. Like I described earlier, a mechanical hard drive is like a very fast and delicate record player. Like a record, it will skip and potentially damage the disk if it gets bumped. So, if you are using a desktop, take care not to kick it or knock over the tower. If it is a laptop, make sure to handle the computer gently and turn it off or put it to sleep when carrying it around.

-Don’t fill it up. The more packed full a hard drive is, the more it has to work to read and write information and perform maintenance on itself. We always recommend keeping a hard drive at least 20% free. If you find yourself bumping up against that limit, it is time to upgrade to a larger drive.

-Keep an eye on it. The mysterious inner-workings of a hard drive may be invisible to the end user, but that doesn’t mean you have to stay in the dark! There are many free software solutions available for home users to monitor the health of their hard drives and be alerted to an issue before it becomes a problem. The one we recommend for home users is Crystal Disk Info available HERE. After installation, go to the ‘Function’ menu and select the ‘resident’ and ‘startup’ options to keep the program running in the background and monitoring your hard drive continuously. If you want to go one step further, there is a paid-for residentially licensed version of the software we use in our shop called HD Sentinel available HERE.

-Have a backup of everything important to you. Eventually, your hard drive will fail, and even though you have taken all precautions reasonable, you may lose some data. All a backup really is is a second copy of your data for when the original copy disappears. Local backups, cloud backups, image backups, etc…there is enough here for a whole separate article. For now, just remember the only way to completely prevent data loss is to have another copy!

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