Don’t Play Games with Privacy: What Is DuckDuckGo?

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You may remember playing Duck, Duck, Goose on the playground when you were young. But have you heard of DuckDuckGo? Many haven’t. So, we thought we’d share an introduction to this privacy-focused search engine.

DuckDuckGo promises to let you “search the Web without being tracked.” The search engine site touts a simple privacy policy: “We don’t collect or share any of your personal information.”

You can use DuckDuckGo on their iOS or Android app or extension by adding a private Web search to your favorite browser or by searching directly at DuckDuckGo.com. The site’s privacy browser extension blocks trackers and offers encryption for every device.

Why use DuckDuckGo?

Google is the obvious heavy hitter in search. The problem? The company keeps your search history forever. Plus, they are tracking everywhere you go online. Their trackers are on millions of websites.

Think about it: Ever looked at a new sweatshirt and decided against it only to find it following you in digital ads for days to come? That’s because of tracking. DuckDuckGo promises there are no trackers on its search engine. It even blocks Google’s and other company’s trackers, as well.

You might think you are achieving anonymity in Incognito Mode. But this doesn’t stop Google from saving your history. Companies, internet service providers, and governments can also continue to track you.

DuckDuckGo does not store IP addresses or other unique identifiers in its search logs. This means that they cannot create a search history or data profile on you or any other individual.

Does DuckDuckGo work?

The big question, of course, is how the private engine’s search results compare to competitors. The company claims it provides “truly private search results without tradeoffs in result quality.” DuckDuckGo says it offers “everything you’ve come to expect in your online search experience” including:

  • maps;
  • weather forecasts;
  • local search;
  • news;
  • images;
  • videos;
  • shopping;
  • definitions;
  • Wikipedia references;
  • currency conversions;
  • flight information;
  • calculator;
  • timer;
  • sports scores;
  • Q&A reference.

Can DuckDuckGo compete?

Since its founding in 2008, DuckDuckGo has steadily gained users. On January 13, 2022, the search engine announced it had surpassed 100 billion all-time searches.

According to public traffic statistics in the same week, the highest daily number of search queries DuckDuckGo had seen was 110,439,133. Just a year ago, on January 11, 2021, the company announced hitting over 100 million searches daily.

Those numbers are impressive, yet as Search Engine Land puts it, “DuckDuckGo remains a very niche competitor.” Google has a huge market share (as much as 87.57 of searches). Bing, the next biggest competitor, accounted for 6.31%, Yahoo 3.25%, and DuckDuckGo 2.5%, according to statcounter.com.

Protecting your privacy online

DuckDuckGo is an attractive and useful option for people who want a higher level of online privacy.

There are many other ways to protect your identity online and secure the data on your residential computers. Contact our IT experts today at (515)422-1995 to learn more about the best solution for your personal needs.

Stop Your Tech from Stalking You

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Unless you’re a reality television star, you probably don’t like the idea of being watched at all times. So, why would you want your technology to know all about you? With digital technology today, it’s far too easy for our devices to turn creepy. Here are some suggestions to stop the stalker-like tendencies of the technology you rely upon.

Today’s marketing and online communications are all about customization and personalization. If you like a friend’s picture of an Art Deco door in Belgium, you see many more posts featuring similar designs. Or if you view an area rug on a website, you’re suddenly bombarded with ads for rug stores when you next go online.

This can add convenience, but it is also unsettling. What companies online know about you could be more detailed than what your friends know. Take the following steps to regain control of what your computer, phone, and apps know about you.

Review your privacy settings

Whether going online from a phone, laptop, desktop, or tablet, get to know the device’s privacy settings. Some important settings to review include:

  • email tracking – this can let people know if you opened their message or not;
  • location tracking – personalizes recommendations but also tells search engines where you are;
  • voice recordings – manufacturers use these to train virtual assistants, but pause this to keep your conversations to yourself;
  • purchase history – this helps feed the machine so that businesses know how to target you in the future.

Opt out or block ads

Opting out of ads limits the information collected from your browser or device. The site or business still receives basic information about you, but you will no longer receive targeted, interest-based ads any longer. Apple’s iOS 14 allows app blocking, and you can also express your choice on Android devices.

Otherwise, use browser ad blockers, such as AdBlock Plus, or JavaScript blockers, such Ghostery, to limit ad tracking. Also known as content blockers, these software programs prevent ads from showing on websites you visit. You can find ad blockers for Chrome, Firefox, Opera, Safari, and Internet Explorer.

Check your permissions

Watch the permissions you give apps. We have already talked about checking device settings, but you can also limit the permissions you give to apps. For example, social media accounts have privacy settings that allow you to control what’s logged about you.

Plus, check permissions for other apps. Clash of Clans doesn’t need location services, for instance. Or you might not want to give Slack access to your microphone and video recordings.

Use webcam covers

Covering your webcam stops someone from potentially seeing and recording you. If you think you’d see the light come on to show the webcam is in use, know that hackers can disable that. A simple sliding webcam cover closes the webcam when you are not using it to avoid a cybercriminal having access.

Covering your webcam can also come in handy in all those online meetings you’re having. A covered camera means you don’t run the risk of your colleagues catching you unprepared.

Limit information you provide

Social media has created a culture of oversharing. There are probably many things you’ve seen about friends online that you would rather not know. You’re also sharing more than you need to with the companies that you interact with online.

If you’re filling out a form for a download, you might fill out only the required fields. When you add an app, be stingy with your personal details. Think about it from a need-to-know perspective. For instance, that home design game you love to play doesn’t need to know where you went to high school or with whom you bank.

Need help keeping the privacy-busting algorithms at bay? We can help. Our IT experts can configure device settings to limit information gathered about you online.

Contact us today at (515)422-1995!

Want to Be Anonymous Online? Incognito v. VPN

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Maybe you want to be a little mysterious, but more likely you want to protect your privacy when browsing online. You don’t want cybercriminals seeing what you’re doing, or marketers knowing where you go online and what you search for. So, you anonymize your activity using Incognito mode or private browsing. Really though, you want to be using a virtual private network (VPN).

Google Chrome’s Incognito mode helps maintain your privacy when you are online. Other browsers, such as Safari, Firefox, Microsoft Edge, or Internet Explorer, also offer private browsing. When the feature is at work, the browser does not save a record of the websites you visit or what you what you searched for. Plus, it doesn’t save any of your site logins. This means you have to do without the convenience of access credentials auto-populating.

Privacy browsing also disables plugins that may be used to track your internet activity. Still, plugins often serve a purpose while we’re on the internet. So, again, disabling them can disrupt your convenient, efficient browsing experience.

Yet, as cybersecurity concerns rise, recognizing privacy concerns while browsing may not be enough. For one thing, hiding your browser activity is only half the battle. You should also know that:

  • your internet service provider (ISP) may be monitoring the sites you visit;
  • the site you visited could be tracking your ISP address to find out where you logged in from;
  • if you’re not on an encrypted site, a cyber bad guy could potentially read your data.

That’s why many businesses and home computer users who want to preserve their privacy online look to a VPN. We’ll discuss the distinct advantages next.

Online Privacy Advantages with a VPN

With a VPN, you have your own secure and private connection to the internet.

Consider these advantages of having one for your computer, smartphone, or tablet:

  • A VPN encrypts your online activity. That means no third party (company, government, or hacker) can watch your activity as it is transmitted.
  • When you connect, your IP address is masked. The VPN provides you with a new IP address, so you can’t be tracked to your home or business connection.
  • You may be able to access otherwise restricted content. The VPN IP address could appear to be in a country that is allowed access to specific content. So, the website won’t know to block you.

Of course, the VPN provider could be recording your online activity (as an ISP might also do), but the most reputable providers make it a policy not to keep any activity logs for their users.

What Do You Want from Your Anonymity?

When deciding, it comes down to what you want from your anonymity efforts. If you want your browser to not record what you are doing locally, Incognito or another privacy browser will do OK.

If you want a private and secure connection that allows you to enjoy freedom and peace of mind online, the VPN is for you.

Need help securing your online activity? Our experts can help you determine the best approach and implement the right strategy. Find out more. Contact us today at (515)422-1995!

Hey You, Get Off the Public Cloud!

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The Rolling Stones sang, “Hey you, get off my cloud,” yet businesses might want to think instead about leaving the public cloud. Weigh these possible public cloud concerns against the advantages of alternate cloud solutions.

When most people think of the cloud, they are thinking of the public cloud. Apple users are on its iCloud. Others may be storing files on Dropbox, OneDrive, Google Cloud, or other services. These all typically have a free level of service. You can pay a monthly fee to upgrade based on the resources you use.

Cloud data is easy to store and access. This can enhance business productivity and efficiency. Added advantages of hosted cloud services – public or private – include the following:

  • Speed. Hosted cloud services come on demand or self-service. It’s possible to have cloud resources up and running in a matter of minutes.
  • Performance. Cloud providers focus on running secure data centers with the latest infrastructure. It’s their job to worry about hardware setup, software patching, and network reliability.
  • Scalability. Add cloud capacity without buying equipment or software, or training employees.
  • Mobility. Employees can access the cloud from anywhere, on any device.
  • Disaster recovery. Providers build in redundancies to ensure uninterrupted service.
  • You don’t need to invest in on-site equipment, maintenance, and management.

Yet there are some drawbacks to the public cloud. The public cloud is affordable because businesses share resources. The cloud service provider relies on economies of scale. They bring many businesses together for the same services, and it all adds up. But if you’re in an industry with high compliance requirements, the public cloud is a risk.

Advantages of the Private Cloud The private cloud offers the same benefits as the public cloud – and more.

A private cloud solution is dedicated to your business: yours is the only data on the server. This is a more secure solution offering greater visibility and infrastructure control.

A private cloud can be on- or off-premises. On-premise, your IT team sets up, manages, and maintains the cloud infrastructure. Off-premises, a cloud services provider customizes a dedicated and secure cloud.

The private cloud is appealing to regulated industries, government agencies, and tech companies needing strong controls. It is more expensive but allows businesses to easily access data, applications, and backups, and with reduced security risks.

Cloud Flexibility with a Hybrid Option A third alternative is the hybrid cloud. The business takes advantage of both public and private cloud solutions. You decide which apps and data workloads need more security. Meanwhile, the public cloud is available to offer cost savings and efficiency, plus, it can be a backup for sporadic traffic spikes.

The hybrid option, though, requires strong integration between private and public cloud deployments. Managing the mix of architectures can prove challenging.

Understanding the difference between these cloud offerings can help you choose the best for your business.

Need help migrating to the cloud or changing your cloud solution? Our IT experts can help you weigh the tradeoffs and determine the best one for your needs. Contact us today at (515)422-1995!

Everything You Need to Know About Facebook Privacy

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Finding the balance between Facebook privacy and Facebook fun can be challenging. It’s a double-edged sword that allows us to connect with friends no matter where they live, but it also publicly shares information that just a few years ago, we’d never dream of putting online. You can search for people based on where they went to school, town they live in, clubs they belong to, who they’re related to…but when is it too much?

Your birthday is the first piece of info collected when you sign up, and it’s great getting birthday wishes from friends and family when it appears in their newsfeed. But while Facebook is sending you balloons and funny memes, your birthday is now public knowledge. It seems harmless, but when you call your bank or other institution, what’s the first question they ask to verify your identity? Your birthday! Some password recovery systems even ask questions like ‘which high school did you go to?’ assuming this is knowledge that only you would know. Except…you’ve just publicly shared it on Facebook. Whoops!

We’ve all heard stories of people who’ve lost their jobs after less-than-wholesome pictures or statements have gone public. If you have a reputation to keep, you definitely don’t want pictures from last weekend’s private party showing up, especially if you really let your hair down. While you can’t control what others do with photos they take of you, you can control whether or not you’re tagged in them.

Fortunately, there are settings in Facebook that allow you to control who sees what information and what happens when you’re tagged. Despite what you may have heard or seen floating around in a Facebook share hoax, you do have complete control over your Facebook privacy, and it’s easy to adjust.

How to Check and Adjust Your Facebook Privacy Settings

1. See what your account looks like to an outsider
From your Facebook homepage, click your name on the blue bar at the top of the page. Click the three dots next to ‘View Activity Log’ and then select ‘View as…’

2. Run a quick privacy checkup
Click the question mark in the top right corner and choose ‘privacy checkup’.
Think about what you really need to share – do people need to know the YEAR of your birth or just your birthday? Your friends will still get the notification, and you’ll still get the balloons.

3. Edit advanced privacy
While the checkup covers the most obvious info, you can go much deeper. Click the V-shaped dropdown to the right of the question mark. Go to settings and choose privacy.

4. Adjust timeline and tagging
In the privacy settings, you can explicitly control who can tag you, who can see or share the tagged content, and what shows up on your newsfeed.

Tightening your Facebook privacy only takes a few minutes, but it can save you a whole lot of trouble in the future. If you need help with this, just give us a call at 515-422-1995

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