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Choosing the Right Laptop for Your Content Creation

May 16, 2023 by Paul Schwegler

Are you an influencer? Or do you aspire to join the more than 50 million people making content for YouTube, TikTok, or Instagram? If you want to be a content creator, don’t struggle with a computer that isn’t up to the task. Considering these factors can help you land the best laptop for your needs.

Yes, the average person can take a video on their smartphone and post it for friends to enjoy, but when you’re serious about your video editing or creating high-quality, long-form content, you’ll need more.

To make your content look professional, pay attention to these factors. It will help you choose the laptop that sets you up to be the next Spielberg.

Video card

Pay attention to the video card. Also known as a graphics card, this is the piece of the computer that renders images on the display.

A laptop typically has a less robust video card than a desktop. That’s because laptops are often thinner. For the benefit of mobility, you compromise on the space available for a beefier graphics card. The card may also run slower because the card needs to be efficient without setting the laptop on fire.

So, when selecting a laptop with plans to edit video, do your research. You can easily find rankings for “laptops with good graphic cards” online. You can get away with an RTX 2080 (that’s a few generations old). Ideally, though, you’ll want the RTX 3080 or Intel Iris Xe.

Processing power

The laptop’s processing power can also play a role in your video editing success. A lot of video editing software needs multi-core processors. You can think of it as having many arms to get different things done at once.

For a PC laptop, go for at least an Intel i9 CPU. For Mac, a modern Macbook Pro with an M2 Pro CPU is a good choice.

Memory

For your laptop to be able to do many things at once, you also need powerful memory. Random access memory (RAM) is what you’ll be comparing here. RAM loads the operating system, runs video editing software, and performs other background functions.

At minimum, you’ll want 16GB of RAM, but the more you have, the better. Obviously, the budget will factor in here.

Storage

Your storage capacity also impacts how efficiently you can do all that you want to do.

If you’re working in Full HD (1920 × 1080), you could have some big project files to move around. The more storage you have, the easier this will be.

You’ll be choosing between hard disk drives (HDDs) and solid-state drives (SSDs). SSDs are good for working on the fly. They can run faster, as they don’t use any mechanical parts, but they can cost more.

A good idea is to work off your SSD for your current editing needs. Meanwhile, you can store archived videos and completed footage on a second hard drive. This can be on the laptop if there’s space, or you can attach an external HDD.

Display

Whether you are the star of your content or someone else is, you’ll also want to consider laptop display size. There are two main display types: Twisted Nematic (TN) and In-Plane Switching (IPS) panels.

TN panels cost less, but you can lose color accuracy on angles. The IPS panels give you more color at more angles, but they cost a little more.

Connectivity

You might want to attach an external HDD or connect to a larger desktop monitor. In that case, look for accessory ports and external display connectivity.

Need help deciding on the laptop that best suits your content creation needs? Our experts are here to help. Connect with us today at (515)422-1995

Filed Under: Productivity, Residential, Tips Tagged With: Content Creation, Laptops, purchasing, residential

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5 Best Practices for Buying Technology for Employees

June 23, 2020 by Paul Schwegler

Buying technology for personal use can be exciting once you get past the price tag. Yet there are many factors to consider when investing in technology for employee use.

There are many digital tools available to improve the day-to-day way people do their jobs. Providing the right tech can increase productivity, streamline processes, and improve employee engagement. Yet determining which solutions are smartest for your team takes work.

Investing in a technology that doesn’t suit the needs of your staff can hurt your business:

  • Learning a new technology takes time away from other mission-critical tasks.
  • Employees resent the change when the tech further complicates their day.
  • Staff feel unheard and disrespected when asked to use digital tools that don’t help.
  • Disgruntled employees disengage, which hurts customer experience.
  • Employees look for an easier way to do their work and may change work environments as an answer.

Best practices for buying employee technology

Providing the best technological tools supports a more productive, energized, and motivated workforce. These best practices help bridge the gap between IT ambition and actual employee experience.

Know how work gets done

Many decision makers think they know how work is done, but they haven’t actually been in the trenches in years. Looking at the metrics to analyze process efficiency isn’t enough. Purchasing officers need to understand the employee’s daily journey. They need a good answer to the question “how is this technology going to make my work experience better?”

Understand the IT environment

Just as technology is evolving, the work environment is adapting too. Before buying employee technology, determine where people are working most. Are they in the office or remote? Do they sit all day at a desk or need to be on the move? Are they customer-facing? Or do they need more collaborative tools with internal teams?

Don’t make any IT purchases without weighing up whether the technology can handle the use it’s going to get. If someone is going to need access to the technology on a shop floor, a brand-new desktop is going to be a bust, whereas an employee who travels all the time for work is going to prefer a rugged but lightweight laptop.

Aim for uniformity

Bringing a shiny new Apple computer into a PC environment can be problematic. Loyalty to one manufacturer or software can help people embrace new tools quicker. Additionally, it makes buying parts and warranty much easier. You’re also more likely to be able to take advantage of product integrations and interoperability.

Develop consistent relationships

If you’re buying a lot of technology at one time you may be eligible for volume pricing. Plus, if you’re returning again to a supplier you’ve worked with in the past, you could ask about a loyalty bonus.

Working with a managed service provider to find the right tech solutions is also useful. Their supplier relationships can lead to volume discounts, better-than-retail pricing, and improved warranties.

Seek employee input

New technology introduces change into the work environment, but people don’t love change, especially if they feel a new system or software is being pushed upon them. It will help to ask staff what tools or technology they want. Often they already know!

Technology is an essential part of how people experience work. It’s easy to get seduced by a bright, shiny new device or promising feature. Instead, make decisions based on whether the technology can do what you need it to do and whether it’s going to make the employees’ work environment better or worse.

Need help making decisions about the right technology for your teams? We can help. Contact our experts today at (515)422-1995

Filed Under: Business, Tips Tagged With: business, purchasing, technology

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