6 Reasons to Replace Your ISP Email

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When you sign up for an internet service, the provider will hook you up with an email address, too. Your internet service provider (ISP) wants to keep you connected to them. But this convenient email address isn’t always the best long-term solution for you.

That “yourname@ispprovider.com” email address may work fine. You use it to keep in touch with your family and friends, you get bills to that address, and you’ve used it to login to your social media and online news and shopping sites.

But relying on your ISP for your email address may not be the best strategy for you. Here are some drawbacks to consider.

#1 If you rely on your @isprovider.com address, you could end up locked in with poor service or high prices. You feel stuck because you can’t take your email address with you if you want to switch providers.

#2 Internet service providers are not in the email business, whereas email providers such as Gmail and Outlook are always working to improve. Your ISP may not have updated its email offerings for a decade.

#3 Most ISPs have very limited storage space for email, which can make your service less reliable and convenient.

#4 Also, ISPs don’t make the same effort to keep your email secure and your inbox spam free. A provider more focused on email services offers more sophisticated filtering. ISP emails usually have primitive spam filtering that is easy to bypass.

#5 With an ISP email, your email is often accessible only on the provider’s mail servers, and you need to be able to access those servers to get to your emails. A cloud-based email provider lets you access your inbox via a Web browser. So, it doesn’t matter where in the world you are; you can still get access.

#6 You might be supporting a local ISP with your business. If that smaller provider goes belly up, however, your email address is gone forever, too.

Making the switch to an email provider

You may feel compelled to remain loyal to your ISP because changing your email address is a headache. Yet migrating to a Web-based email provider on your terms will help.

You’ll have a smoother transition if your ISP allows you to download your current address book.

Fortunately, once you make the switch to a Web/cloud-based email provider, you can move ISPs without it making any difference to your email communications.

You could even pay a small fee to upgrade your email with a custom domain name. Maybe you’ve always wanted to have your email come from @yourlastname.com, because it looks cool. Or, if you have a home business, you could have your email come from @yourbusiness.com. This looks more professional, and you can move the address to any provider, as the domain remains the same.

Whether you’re using an ISP or Web/cloud-based email provider, it’s also a good idea to back up your emails. By downloading and backing up your email, you gain more control and peace of mind.

We can help you find the right email provider or ISP for your needs. We’ll help you migrate your email, and we can set up a backup too. Let us help you, call us now at (515)422-1995.

Do You Copy? What Can Go Wrong with BCC

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Try to find someone who has not “replied all” when meaning to send to only one individual. It’s embarrassing and can aggravate those people with more emails flooding their box. Another common email gaffe is misusing the CC and BCC fields in outgoing messages. This mistake can prove costly for business.

You’ll have noticed those extra fields below the “To” field in your email client. CC stands for carbon copy, and BCC for blind carbon copy.

When you use CC, it’s like you’ve imprinted your message on an old blue sheet of carbon paper. The email copy sends to your To recipients as well as anyone you have CC’d. All recipients can see who else you sent your message to. This is a great way to encourage collaboration and accountability.

When you use BCC, your To recipient and anyone else you BCC’d gets the email, but you’re not showing where you sent the message. This is for when you’re addressing a large group of contacts that may not know each other, or when you are sending a group message but you want to respect the privacy of all your recipients.

The Blind Carbon Copy Nightmare

A big problem is using To or CC when meaning to use BCC. You inadvertently expose all your contacts’ email addresses. Personal contact information needs protection, and people’s privacy demands respect. You don’t want to make this mistake with a single or a few emails, or worse still hundreds or thousands of emails.

There are many examples of BCC blunders. West Ham United Football Club faces the UK’s Information Commissioner’s Office fines for confirming all season ticket holders with email addresses in the CC field. In another example, the Independent Inquiry into Child Sexual Abuse was fined US$260,000 for exposing possible victims of child abuse in the same way.

Scotland’s National Health Service messaged transgender patients with their addresses in the To field. Instead of using BCC, the sender used an open distribution list. This shared 86 Glasgow patient email addresses and, perhaps, patient names and dates of birth when the addresses incorporated those details. You can bet there were some heated replies to that message, although the reports didn’t share whether they were “reply all” or not.

Also, the Sydney Morning Herald reported on a real estate company employee mistakenly CC’ing 300 customer emails. A customer complained. The error resulted in a six-figure aftermath. Lawyers, a consulting firm, and eight full-time employees worked on a data breach response plan for weeks.

What’s Better Than BCC

Any CC or BCC blunder could be a data breach. Take care. Don’t risk the loss of customer trust and possible compliance issues.

When you need to send out an email to a large group of people when you’re not necessarily expecting a response, use mailing software such as Mailchimp. Email marketing platforms send an individual copy of your message to every person on your mailing list, so there’s no risk of your contact list being exposed.

Need help setting up your email client or getting up to speed on an email marketing platform? We can help. Contact us today at (515)422-1995

Boost Your Email Impact With These Smart Strategies

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Most small businesses rely on email as their preferred form of communication. Either internally or externally to clients, customers and suppliers, email is the go-to format we’d be lost without. Our love affair with it is no surprise – it’s quick, simple and provides a paper trail. But its convenience doesn’t always mean relaxed. In fact, poor email communication can hurt your reputation and cost you customers. Here’s how to be smart with your business email:

Get a better e-mail service: Too often I see companies using e-mail addresses from gmail, yahoo, or even aol.com. Custom domains (the part after the @) are so common these days, that many consumers will interpret this as less professional than it could be. I believe that one of the first things a business should do is establish a solid brand, and with that comes an appropriate domain name, website, and e-mail. Believe it or not, it does not cost very much to own the rights to a custom domain, on the order of $10-$20 annually. You can register it (or we can do it for you) through any number of domain registrars, but our favorite is namecheap.com. Once you have that custom domain, you can use it to create an e-mail address that represents what you want your clients to see like yourname@, sales@, help@, or anything really. Finally, you need to choose a host for your e-mail. The domain registrars will often offer cheap or even free basic e-mail. That could be enough for some people, but we recommend a much more robust technology called “Microsoft Exchange”. In years past you would need to purchase and maintain an expensive server to have Exchange email. But, these days you can purchase a ‘hosted exchange’ inbox on a per month basis, for relatively low cost. We currently charge about $15/mo for this service. Once you have this Exchange mailbox, you can enjoy the benefits of real-time synchronized email, calendar, and contacts between all of your devices, sharing with other members of your domain, and even spam filtering that is much more effective and secure than what you get with free services such as Gmail. 

Manage your inbox: Your inbox is only for items you still need to access. Once you’re finished with an email, you should delete it or archive it. If you were to imagine your inbox as physical letters, you’d never let it grow to a 6-foot high stack of chaos. Instead, you’d either throw them out or do the filing. It’s not hard to identify which ones to keep for reference, so create inbox folders to sort them accordingly. As emails arrive and are actioned, move them to the relevant folder or the delete bin. Certain email systems such as POP and IMAP can really choke when your inbox gets too large, so better systems such as Microsoft Exchange can really be a benefit here.

Write professional messages: Stepping across the line from casual to careless is easy if you skip the basic elements of good business writing. Grammar will always be important and the sentence structure of your language hasn’t changed. All email programs include a spell-checker, many of which draw attention to errors immediately, so there’s really no excuse. Typing in all CAPS is seen as yelling, and breaking your text into paragraphs makes your message so much more readable. One last thing before you click send, quickly glance over your email to make sure your tone is appropriate and no mistakes have snuck through.

Embrace the subject line: Many emails are missed because the subject line was empty or meant nothing to the receiver. Writing these attention-grabbing nuggets can be tricky, but if you simply summarize the message, you’ll do fine. Just remember to keep them under 5-8 words so they fit on mobile displays.

Be smart with attachments:  Keep attachments small – under 2MB – as they can clog up the email server. For larger attachments, share the file location as a link using cloud storage.  When you’re sent an attachment you’d like to keep, save the file and then delete the email. And as always, be careful with unexpected attachments, especially from unknown senders. It’s more important than ever to scan all attachments with an antivirus before opening. Here is another situation when Microsoft Exchange can really benefit you. With Exchange you usually have the ability to send and receive much larger attachments, and even have them scanned for viruses or suspicious attachments BEFORE they reach your computer.

Keep your CC/BCC under control: The carbon copy (CC) and blind carbon copy (BCC) let you send the email to additional stakeholders, more as an FYI than anything else. As a rule, use BCC if you’re using an email list or privacy is an issue. But before you add extra people to the email, make sure the email IS relevant to them. There’s nothing worse than being stuck in a pointless email chain!

Call us at  515-422-1995 for help with your business email.

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